![]() ![]() The app is today is ranked only #225 Overall on Google Play, and #641 on iOS, according to App Annie. Thankfully, Google has been trying to pare things down a bit, by closing Google Talk and killing a failed social experiment called Spaces.ĭuo, meanwhile, has not achieved much traction. Plus, it has two email apps, Gmail and Inbox, and it built in a messaging service into YouTube. It also operates a newly refreshed Google Voice its iMessage rival, Messenger, which has been adding support for RCS – an upgrade from SMS. Today, Google still has its legacy Hangouts app, though it has split the service into two new apps, Chat and Meet (basically, the enterprise versions of Allo and Duo.). Instead, it often feels like the company is trying the “throw a bunch of spaghetti at the wall and see what sticks” method of rolling out apps. Of course, Google’s messaging strategy has never really made sense. ![]() Users don’t have to go to the App Store to acquire it, as they do with the iOS version of Duo. – instead of two.Īnd if it’s trying to take on FaceTime, it’s made a misstep – FaceTime is popular because it’s integrated with Apple’s computing platform across platforms, from Mac to iOS, and is the default, built-in option for video calling on iPhone. If it’s aim is to carve out a space for itself in a market dominated by Whatsapp and Facebook Messenger, it seems that it may have made more sense to get users to install one universal communications app that supported everything – text, voice, video, etc. What’s not clear from a strategy perspective is why Google decided to keep calling – video and audio alike – housed in a separate app, while keeping messaging contained in Allo. □□ Google Duo's new audio calling feature now available worldwide! /gFQxQTcu2S
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